[the Mission]
At In The Zone Coaching, we help athletes and coaches master the mental game — so clutch performance shows up when it matters most.
We combine elite coaching with cutting-edge AI performance tech to make mental training practical, daily, and game-ready.
Our goal is simple: to train the next generation of calm, confident, and clutch performers — athletes and leaders who thrive under pressure and redefine what’s possible when they’re in the zone.
[the story]
In The Zone Coaching started with a spark in 2009, when founder Alain Cormier was asked to run practices for his younger brothers’ volleyball team. Those first six seasons lit a love for coaching — helping athletes find confidence and composure when the moment got tough.
That early work turned into a lifelong pursuit: exploring how people unlock their best when the stakes are highest. Alain spent years coaching in personal development and leadership spaces, learning through real conversations that sparked real change. That path led deeper — into performance psychology, flow science, and mindset mastery.
Two years ago, Alain brought those insights fully back to sport — launching what became In The Zone Coaching. Today, we combine elite mental performance coaching with innovative AI tools to help athletes and coaches train their mindset as deliberately as their skills — and compete at their full potential when it matters most.
Alain Cormier
Founder & Lead Coach